Put yourself in the shoes of someone looking for a job. They are probably trawling through countless job ads on a daily basis. They probably all start to sound the same. What they do have in common is they don’t tell you much about what the job actually involves. You only have one chance to make an attractive job ad, to make it stand out and catch the eye of job seekers.

What is the brand of your team or company? In other words, what are they known for and how are they viewed by others? Use any feedback you have seen from current employees or simply ask them why they love working at your organisation. These are the things you want up front in your job ad. The reasons that your workplace is a great place to work.