The bigger your company is, the more likely it is that there are people among your staff that are unaware of the business impact of their social media conduct.

Unintentional or not, sloppy use of personal social media can be a real threat to your company’s reputation.

Dissatisfied employees who moan and groan about their work on social media can bring the morale of the whole staff down since colleagues are often a part of each other’s networks. So, even if they’re not naming your company, the posts have an effect. And if you have clients that are friends with your staff, the potential damage spreads even further.

The situation can get worse if the employee actually does use your company’s name. Then, the negative posts start to come up in internet searches when your potential customers are looking at your company.