What is an EVP?
An EVP is an Employee Value Proposition.
It’s your promise to every current and potential employee.
It is the things that are most important to know about the business and the work you’re doing.
It is boiled down to a few key points that are super special and attractive to the sort of people you want on your team. These key points also need to be unique in comparison to your competitors. For example, if you say “we’re really creative and innovative” make sure that’s true compared to other companies in your industry. If everyone is more creative and more innovative, you need to find something where you’re the winner.
The most important aspect of an EVP is that it is real. It can’t just be marketing spin about how you wish it was to work with you. It needs to be what people will actually experience when they join you.
Read the full article on Employee Value Proposition (EVP)-for Leaders HERE
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