‘Customer first’, ‘customer focus’, ‘our customers are at the centre of everything’, ‘we put you first’… How many times have we heard this from organisations only to receive an experience that is anything but fantastic – and certainly does not place us, as paying customers, at the centre of anything?

At mwah. we see customer centricity as an approach to doing business in a way that focuses on providing customers a great experience and fantastic service at all stages of the sales process (including after the sale is made). We all know that businesses with a truly customer-centric culture and way of working perform better than their competitors. This is a true source of competitive advantage.